Create Your Own Special Sauce

Creating a Competitive Edge in GOVT Staffing

THE ONE THING

Gaining a competitive edge in GOVT Staffing is not about having the right certifications, the perfect RFP response, or even a crack business development team. There is only ONE THING that makes a difference – PAST PERFORMANCE. Or, to put it simply, your ability to deliver.  

“beneath intensely complex things such as loyalty, success, or marriage there is a core concept…The One Thing…a controlling insight that can make the difference between average and excellent. ” – Marcus Buckingham

That is interested because many of the companies we have worked with are intensely focused on RFP production while their recruiting engine is barely running. If your product is results, filled positions, that’s a problem.

I want to propose an alternative strategy – Focus on staffing fills rather than winning awards. Past Performance trumps everything else.

So, let’s dream for a moment….

What would it take to create a competitive staffing edge – your own special sauce?

KEY COMPONENTS OF YOUR SPECIAL SAUCE

1.      Understand that recruiting is marketing, NOT HR. Most of the firms we work with have recruiting embedded in HR, which means it is compliance-oriented, not sales-oriented. This is very much like sending a potential car buyer to the finance department to fill out loan forms before they actually look at a car. Any good auto dealership wants you to smell, touch, and drive the care of your dreams first.

2.      Put your money where your mouth is. If “fills” is the result you are selling then you have to invest in your recruiting engine including hiring the best people and providing them with both the best tools and training. In other words, train the talent acquisition team.

3.      Invest in the best tools, not the legacy products you are currently using. You are not merely competing for talent with other GOVT staffing agencies, but also top-notch commercial companies on the bleeding edge (see below for an overview)

Are you aware that a recent study revealed that the most-successful staffing firms in the U.S. respond to candidate inquiries within 3-5 minutes?

Essential Tools for Developing Your Competitive Edge

·        AI – Artificial Intelligence. AI is transforming the staffing industry by creating never before seen speed and efficiencies. Staffing is all about speed. Are you aware that a recent study revealed that the most-successful staffing firms in the U.S. respond to candidate inquiries within 3-5 minutes?!

·        Advanced CRM – that automates and integrates candidate management by importing and parsing resume, matching candidates with opportunities using semantic search, and allows for email, text, and social media contact through a single platform

·        Social Media Marketing – You have read that “email is dead” and you know resume databases represent a “burned-over” district of recycled candidates that are being contacted by literally everyone. A robust SM marketing platform is essential to a competitive edge.

·        Optimized Mobile Experience – In 2017, mobile job applications outpaced desktop for the first time (63% versus 37% desktop), which means that if you do not have a mobile-optimized job search process you are missing 63 percent of the potential candidates.

if you do not have a mobile-optimized job search process you are missing 63 percent of the potential candidates.

·        An Avalanche of Advanced Tools – Google, Apple, and Facebook acquire their nascent competitors. At a minimum, we have to be aware of advanced apps and software that give us an edge: Flow tools, micro-blogging, chat-bots. On and on it goes….

But how do you “stick to your knitting” and build a kickass recruiting function when you are responding to nineteen LOIA’s per day? How can you become an expert in Talent Acquisition, stay on top of industry trends and innovation and run a GOVT-contracting operation with all that entails?

THE SOLUTION

There are only two answers:

1.      Hire a whole bunch of top-notch experts

2.      Partner with a company whose sole expertise and focus is talent acquisition

That’s where KurzSolutions comes in – Talent Acquisition is our sole specialty. We have the cutting-edge tools, stay on top of industry trends, and provide the special sauce necessary to give you a competitive edge. And, we are a whole lot less expensive than option #1.

Call me directly – Rob Kurz – 505-379-3306

Or schedule time with me here